Title: Enrollment Strategies and Analytics (ESA) Coordinator

Department: Enrollment Strat & Analytics

Campus Location: Arnold/Main Campus

Salary Range: $57,408-$71,760

Work Mode: This position requires some regular in-person presence on campus or at alternative locations, depending on business needs of the office.

Hours Per Week: 40

Work Schedule: 

Position Type: Full-Time Staff,  Exempt

Position Summary

The Enrollment Strategies and Analytics (ESA) Coordinator is responsible for implementing and overseeing the processes and timelines supporting marketing and outreach initiatives for continuing education courses and programs, including print publications and electronic communications and related data analysis and reporting. This includes overseeing the workload and workflow of the ESA team. The Coordinator will assist the Assistant Director and Director in implementing the operational procedures related to continuing education courses and program success. The Coordinator is responsible for collecting, compiling and reporting data related to outreach efforts, course and program evaluation and program success. The Coordinator reports to the Assistant Director of ESA in Continuing Education and Workforce Development (CEWD).

Job Duties and Responsibilities

PROGRAM DEVELOPMENT: Provides occupational market research to department staff in new course or program creation processes to determine job outlook and financial viability for potential students. Provides marketing effort reporting for courses or programs in the review process. Uses labor market data to keep department staff and school leadership informed of emerging program and course opportunities to meet community needs. Conducts market analysis and utilizes data analytics and customer feedback tools to determine growth and improvement possibilities.

STRATEGIC PLANNING: Assists the Assistant Director in the development of annual marketing plans with CEWD department heads to assist them in achieving school and college strategic priorities. Provides insights into, and analysis of, marketing efforts and course performance throughout the year to help ensure CEWD departments meet their goals. Assists programming department staff in developing specific objectives and strategies for marketing and recruitment to achieve enrollment goals.

MARKETING: Coordinates with Strategic Communications to implement annual marketing plans developed with the Assistant Director and CEWD departments. Coordinates the implementation and assessment of continuing education marketing initiatives including print and electronic communications, including editing for tone and target population. Assists with the shared workload of the ESA team to ensure deadlines can be met, including web page updates, flier review/editing, print media editing/coordination, social media advertisement creation, email campaign drafting and sending, etc. Provides support to various outreach opportunities such as AACC Open Houses, community outreach events, and trade shows.

ENROLLMENT MANAGEMENT: Implements the annual marketing plan for CEWD courses and programs and provides assessment data on plan initiatives to assist department staff with effective enrollment management.

INTERNAL AND EXTERNAL COLLABORATION: Assists the Assistant Director in collaboration with appropriate college divisions, instructional departments, off-campus sites, etc., in facilitating program success whenever possible. Represent the Assistant Director at meetings, on committees, and with external organizations as requested.

COMPLIANCE: Coordinates with Strategic Communications for best practices and protocols and ensures CEWD staff adhere to all College policies, procedures, and internal controls in their marketing and outreach efforts

BUDGET AND FISCAL MANAGEMENT: Assists the Assistant Director with managing ESA budgets marketing effort reporting to ensure appropriate return on investment and spending.

OTHER DUTIES: As assigned by Assistant Director, Director and/or Assistant Dean.

Required Qualifications:

Bachelor's degree or higher

Minimum two years of related experience in developing and performing outreach and student engagement initiatives in an education institution, training organization or professional association.

Minimum of two years’ experience developing and performing data analysis in an education institution or similar organization.

Demonstrated advanced skills in Microsoft applications (Word, Excel, Outlook, etc.) and excellent general technology skills.

Ability to handle sensitive information with complete confidentiality.

Demonstrated commitment to creating an inclusive environment and the ability to deal tactfully with all internal and external constituents.

Preferred Qualifications:

Experience gathering workforce and occupation market data from public and private sources, such as the US Bureau of Labor Statistics or other labor market analytics resources.

Ability to work well in a fast-paced environment with multiple priorities and with attention to accuracy, detail and deadlines.

Strong customer service and problem solving skills.

Excellent oral, written and presentation skills; Adobe Creative Cloud experience.

Experience administering programs in a higher education environment.


Anne Arundel Community College (AACC) is committed to enriching the educational experience it offers through the diversity of its faculty, administrators, and staff members. The college seeks to recruit and support a broadly diverse team who will contribute to the college's excellence, diversity of viewpoints and experiences, embrace concepts of equity and inclusiveness, and support the equal rights of all people by advancing the understanding and appreciation of differences including age, race, gender, ability, religious convictions, socio-economic status, ethnic heritage, or sexual orientation.

While we appreciate your interest in employment with Anne Arundel Community College, applicants must be currently authorized to work in the U.S. on a full-time basis. Employment-based visa sponsorship (including H-1B sponsorship) is not available for any position.

Pay dates occur on the 7th and 22nd of each month. If those dates fall on a weekend, the pay date occurs on the Friday prior to the 7th and 22nd. As an employee of the college, you are eligible for a comprehensive benefits package .

In the best interest of the College, only individuals who are residents of Maryland or one of the following states will be eligible for employment at the college: Delaware, Pennsylvania, Virginia, West Virginia or the District of Columbia. The college will annually review this restriction and, if appropriate, expand the list of states of employment eligibility.